Conduct user research, including user interviews, surveys, and usability tests, to gather insights and identify users' pain points. Analyze both quantitative and qualitative data collected from research to understand user behavior and preferences.

Create personas, user stories, user flows, site maps, wireframes, and interactive prototypes for both new and existing digital products.

Rapidly iterate on designs to ensure the products are user-friendly, efficient, and aligned with user needs.

Collaborate closely with cross-functional teams, including product managers, developers, and marketing specialists, to deliver user-centered design solutions.